08 - 10 October, 2018
Radisson Blu Hotel, Amsterdam Airport, Schiphol, Amsterdam, Netherlands

Conference Day 2

PLENARY

8:20 am - 8:50 am CHAIRPERSON’S WELCOME AND RECAP

8:30 am - 9:00 am PATENT PORTFOLIO MANAGEMENT (PPM)

Mr Simone Frattasi - Head of Patents Sony Mobile Communications, Sweden
  • Tech-based organization
  • Quality assurance
  • Value extraction
  • Pruning strategies

Mr Simone Frattasi

Head of Patents
Sony Mobile Communications, Sweden

9:00 am - 9:30 am PATENT VS. TRADE SECRETS IN A GLOBAL ECONOMY

Mr Eduardo Paz - Director of IP Tenaris
• Pros and cons of each IPR
• How to better protect a trade secret in a Global Economy
• Conclusions

Mr Eduardo Paz

Director of IP
Tenaris

9:30 am - 10:00 am TRADE SECRETS AND DATA EXPLOITATION

Ms Pirke Fustinoni - Senior Legal Counsel Outotec
This discussion will take place in the context of the current changes to the European legislation from an in-house lawyer’s
perspective, connecting this to questions of digitalisation, considering the increasing significance of data as a business asset. How
these changes have to be taken in account in global context? How to implement these changes to a company’s overall strategy?

Ms Pirke Fustinoni

Senior Legal Counsel
Outotec

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Satish Tiwary

Head, IP Analytics
Airbus

Sumair Riyaz

Solution Architec
Dolcera Corporation

10:30 am - 11:00 am MORNING BREAK & NETWORKING

INDUSTRY DISCUSSION GROUPS – SESSION ONE:

For the next 45 minutes you will have the opportunity to select from a
range of specific industry sectors, based on your own personal preferences. Please let us know what your preferred topic area
will be upon signing up to avoid disappointment!

Thomas McGuire

Director Patents Program
Fidelity Investments

Mr Eduardo Paz

Director of IP
Tenaris

PLENARY

10:45 am - 11:15 am Tullow’s Integrated Thermal Management System

Mr Shahrokh Mohammadi - Head of Development Technology Tullow Group Services Limited
Sharing Tullow’s ITMS innovation through an explanation of it’s benefits and potential applications outside of the Oil & Gas industry. 

Mr Shahrokh Mohammadi

Head of Development Technology
Tullow Group Services Limited

12:15 pm - 12:45 pm GAZPROM NEFT WORLDWIDE CASE LAW: TRADEMARKS PROTECTION IN RUSSIA

Mr Vadim Nyunyaev - IP counsel, Ph.D | Brand management Gazprom Neft
  • Filing strategy in different regions
  • Monitoring of the new trademark applications
  • Counterfeit challenges in different regions
  • Trademark law and practice in Russia

Mr Vadim Nyunyaev

IP counsel, Ph.D | Brand management
Gazprom Neft

12:45 pm - 1:45 pm NETWORKING LUNCH

1:45 pm - 2:15 pm 4TH INDUSTRIAL REVOLUTION: HOW THE RISE OF AI WILL AMPLIFY ITS IMPACT

Sonia Cooper - Senior Patent Attorney, IP Policy and Strategy Microsoft
  • Outlining the trends of the 4th industrial revolution and the associated IP issues 
  • Taking advantage: Creating opportunities in every sector for innovative companies to become new market winners
  • Managing the technical; revolution: Navigating the era of IP turbulence and rethinking the IP strategy to become a digital business
  • Case study: Overview of  Microsoft’s Azure IP Advantage Program

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Sonia Cooper

Senior Patent Attorney, IP Policy and Strategy
Microsoft

2:15 pm - 2:45 pm EXPANDING YOUR FINISHED PRODUCT OFFERING

Mr Giovanni Visintini - Counsel - Brands | BP Legal - Brands BP Plc.
• Management of current portfolio
• New products and new brands
• New marketing initiative (e.g. digital marketing)
• Counterfeiting issues
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Mr Giovanni Visintini

Counsel - Brands | BP Legal - Brands
BP Plc.

2:45 pm - 3:15 pm ANTI-COUNTERFEITING: HOW TO MAKE BEST USE OF ONLINE-ENFORCEMENT AND WHEN TO GO OFFLINE

Mr Jochen Dörring - Senior Manager IP Rights Brita
In China Big Data has greatly improved the possibilities of the IPR-Owner, since it fuels anti-counterfeiting investigations of the enforcement Agencies. The IPR-Owner is required to effectively cooperate with both, the enforcement agencies and the internet platforms. In many cases The IPR-owner finds himself in a new role constantly looking for synergies.
• How can one maintain the interest of the enforcement agencies in one’s own anti-counterfeit cases alive?
• When does Big Data help?
• Internet platforms seem to have changed from a counterfeit-friendly to an IP-Owner friendly mode
• Fake sellings and their effects on the trial

Mr Jochen Dörring

Senior Manager IP Rights
Brita

3:15 pm - 3:45 pm YOUR BRAND IS SUDDENLY UNDER ATTACK - HOW DO YOU HANDLE THE CRISIS EFFICIENTLY?

Mr Ken Bonefeld-Nielsen - MBA-Head of Corporate Security Department Sony Mobile Communications
Many brand owners and organisations are not prepared to handle serious incidents and events that may develop into a crisis. Get an
insight into how you prepare and efficiently handle such kind of events...

Mr Ken Bonefeld-Nielsen

MBA-Head of Corporate Security Department
Sony Mobile Communications

3:45 pm - 4:15 pm AFTERNOON BREAK & NETWORKING

4:15 pm - 4:45 pm BRINGING IP INTO YOUR BOARD’S FOCUS

Mr Patrick Kim - Founder Bridge-builder.de
Many IP managers face challenges in gaining the time & full attention of the top deciders of their companies. This session aims, based
on observations in large corporations, to generate a set of best practices that will allow you to bring the strategic importance of IP more centrally into the agenda of your management boards.
Following the closed doors workshop on Day 1, the results will now be presented to a wider audience, with a discussion of useful ideas & lessons learned.

Mr Patrick Kim

Founder
Bridge-builder.de

4:45 pm - 5:45 pm MASTERCLASS SESSION: Global Patent Enforcement Challenges in 2018 and implications for your International Patent Filing Strategy

Mr Nikolaos Papegeorgiadis - Senior Lecturer University of Liverpool
This interactive masterclass will engage in a comprehensive analysis of the current patent enforcement challenges that firms face in
global country clusters and explore the implications to firms of different sizes, patent portfolios, industries, and countries. Participants
will be exposed to a multifaceted perspective of global patent enforcement trends and use it to challenge and inform their decision
making.

Mr Nikolaos Papegeorgiadis

Senior Lecturer
University of Liverpool

3:45 pm - 3:55 pm CHAIRMAN’S CLOSING THOUGHTS & CLOSE OF CONFERENCE