Intellectual value forms the foundation for market dominance of some of the world's leading businesses. IP assets can represent up to 70 per cent of a company’s value, so it is no wonder spend on patents and trademarks is booming, yet the true worth of IP remains difficult to measure...
Download this eBook to discover the importance of measuring the value of your IP portfolio, the pathway to doing so and how to identify flaws in your business processes.
To find out what progress has been made to the improvement of foreign brands’ IP enforcement procedures we interviewed IAM300 top IP strategists, Jeff Lindsay, Head of IP, Asia Pulp and Paper.
Foreign brands continue to face difficulty in this area, so we asked Lindsay to draw upon his many years of experience working within the Chinese IP system.