Head, IP Analytics
Satish will tell you one thing you do know and one thing you don’t: IP is not just about applications and filing. It is a Subset of the Wider Field of Competitive Intelligence.
Competitor intelligence is crucial, but isn’t there to misappropriate a competitor`s trade secrets or other proprietary information, but rather to gather in a systematic, legal manner a wide range of information that when collated and analyzed provides a fuller understanding of a competitor firm's structure, culture, behavior, capabilities and weaknesses. Beyond this is provides valuable answers for our own organisations, such as:
·Where in the market do we want to compete?
·Can we compete with new business lines?
·Should we look to acquire another company to establish our market presence?
Join us for this thought provoking session and deep-dive in to the world of IP intelligence and analysis and find out exactly how new developments are impacting the current ecosystem and ultimately how you can use this to drive actionable intelligence and remain competitive as an organisation.