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Structuring IP so its aligned with business growth: An interview with Dako's Tom Briscoe

Tom Briscoe, Senior Principle Strategist of Technology and IP at cancer diagnostics technology company Dako, discusses:

  • How to use trademark to complement patent strategy, with reference to the Apple approach
  • The "fire analogy" to explain the evolution in patent strategy: "Fire can now be used to heat up two different metals to create a stronger alloy...to help things grow."
  • Using IP to establish compatibility, co-operability and interoperability
  • The credence he gives to secrecy and being first to market
  • Balancing the need to protect IP, and getting Dako's life-saving products to as wide of a market as possible

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