How to do Business in an Era of Disruptive Competition
In today's business era it is not enough to simply be established anymore. New entrants, determined to take the lead in their fields, are driving companies to become faster, more innovative and able to adapt to industry trends to keep up with competition.
To find out how they're doing this and what existing businesses can do to stay competitive, we interviewed 3 IP leaders on the impact of start-ups and why they are driving companies to fast-track their IP strategies.
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