IP World Leader's Investment Challenges

IP World Leader's Investment Challenges
As we look towards IP World Summit 2017 and from speaking with our speakers and delegates, it has become more apparent that IP leaders have realised that in order to enhance the strategic value of their IP and to move from being viewed as a cost centre to a strategic contributor to the business, it’s essential that their strategy is closely aligned with their overall business goals as well as ensure the strategy is communicated effectively across the global business.

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