08 - 10 October, 2018
Radisson Blu Hotel, Amsterdam Airport, Schiphol, Amsterdam, Netherlands

Conference Day One

Plenary

8:00 am - 8:45 am MORNING COFFEE, NETWORKING & REGISTRATION FOR MAIN CONFERENCE

8:45 am - 9:00 am CHAIRPERSON’S WELCOME AND OPENING ADDRESS

IP Monetisation has seen a big wave come and pass through over the last 10 years or so. The world witnessed a boom of IP deals
with many patent-holding entities forming and prospering as more investors were attracted to hopes of oversized returns. The boom
didn’t last very long though as the legal landscape changed following a series of decisions by the US Supreme Court. Many of the
IP monetization entities are now struggling to show any meaningful return to their investors. In this not-to-be-missed session, Dr.
Changhae Park of NXP Semiconductors will share his views on the current status and future prospects of IP monetisation industry,
giving you plenty of ideas to take back to the office to help you make the most of your IP.
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Dr Changhae Park

Vice President, Intellectual Property Monetization
NXP Semiconductors

9:30 am - 10:00 am STANDARD ESSENTIAL PATENTS (SEPS): UNDERSTANDING AND OPTIMISING THEM THROUGH PATENT LANDSCAPES

Jiyoung Choi - Chief Operating Officer Valuenex
SEP values and coverage are currently calculated by the share and ratio of patents that various parties hold, but this is an overly
simple calculation and can lead to unfair valuations of a company’s portfolio. With advanced methodologies using VALUENEX
Panoramic View Analytics including thousands of SEPs from many patent holders, we will explore new ways of better understanding
and optimizing their value and royalty rates.
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Jiyoung Choi

Chief Operating Officer
Valuenex

10:00 am - 10:30 am LICENSING 2.0: FROM PROTECTING IP TO PROMOTING PARTNERSHIPS

Mr Patrick Patnode - President of Licensing  GE Ventures
For many years, big corporations kept patents largely exclusive and under wraps. But as business models and landscapes have
changed, so have views of intellectual property management. In this keynote speech, Pat Patnode, the President of Licensing at GE,
will share insights into the world of Licensing 2.0, where companies actively seek out and collaborate with those who can apply their
inventions and ideas to new industries and offerings. Pat will discuss the importance of these partnerships and why this approach to
licensing helps accelerate the rollout of breakthrough technology that can transform industries, drive growth and improve lives.

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Mr Patrick Patnode

President of Licensing 
GE Ventures

10:30 am - 11:00 am MORNING BREAK & NETWORKING

11:00 am - 11:30 am A POSITIVE ASSESSMENT OF OPEN INNOVATION

Ms Balbinder Bisram - Principal Legal Counsel Huawei Technologies
OI is a big deal and should be embraced by companies; Although the concept of Open Innovation and IP ownership is irreconcilable,
this session aims to bring this to light. Key points include:
• OI increases collaboration between previously disruptive sectors
• It’s a new way of finding partners and ideas
• Increases speed of innovation
• It’s a way of creating new opportunities and creating greater value

Ms Balbinder Bisram

Principal Legal Counsel
Huawei Technologies

11:30 am - 12:00 pm IP CHALLENGES IN THE FUTURE INTERNET OF THINGS

Ms Claudia Tapia - Director IPR Policy Ericsson
• Is the current IP system sufficient to address IoT scenarios?
• The role of standardisation in the future Digital Single Market
• What do IoT players needs to consider in licensing negotiations?
• New licensing platforms for IoT
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Ms Claudia Tapia

Director IPR Policy
Ericsson

12:00 pm - 12:30 pm INNOVATION, TECHNOLOGY, IP IN THE DIGITAL ECONOMY: CHALLENGES, OPPORTUNITIES, INITIATIVES

Stefanie Mielert - Head of Legal Department Fraunhofer Gesellschaft
• Current state-of-play (disruption meets continuity)
• Pillars of a successful innovation-ecosystem
• Challenges, opportunities, initiatives (focus on EU, USA, Asia)
• Business ethics for a sustainable innovation-ecosystem
• Legal/regulatory framework

Stefanie Mielert

Head of Legal Department
Fraunhofer Gesellschaft

12:30 pm - 1:30 pm NETWORKING LUNCH

Focus Groups

For the next two hours you will have the opportunity to select from one of four key focuses, based on your
own personal preferences. Please let us know what your preferred topic area will be upon signing up to avoid disappointment!

FOCUS GROUPS:

1:30 pm - 2:00 pm FOCUS GROUPS
For the next two hours you will have the opportunity to select from one of four key focuses, based on your own personal preferences. Please let us know what your preferred topic area will be upon signing up to avoid disappointment!
 • What are the legal provisions in the EPC regarding patenting of SWrelated inventions?
• How are these provisions put to practice by the EPO examiners?
• How are they performed?
• What is the EPO examiner going to ask you when examining technical effect in your application?
• How does the EPO examine applications in the Artificial Intelligence / Machine Learning field? • Does this differ within Cloud Computing?
• How can you draft your application in order to maximise your patenting chances?

GROUP ONE – Multijurisdictional and Global IP Challenges: Patenting Software- Related Inventions in the EPO: The Do’s and Dont’s

1:30 pm - 2:00 pm GROUP ONE – Multi jurisdictional and Global IP Challenges

GROUP ONE – Multijurisdictional and Global IP Challenges: Patenting Software- Related Inventions in the EPO: The Do’s and Dont’s

1:30 pm - 2:00 pm Patenting Software- Related Inventions in the EPO: The Do’s and Dont’s
Mr Yannis Skulikaris - Director Operations | Sector Information & Communications Technology EPO
  • What are the legal provisions in the EPC regarding patenting of SWrelated inventions?
  • How are these provisions put to practice by the EPO examiners? What are the checks and
  • How are they performed?
  • What is the EPO examiner going to ask you when examining technical effect in your application?
  • How does the EPO examine applications in the Artificial Intelligence / Machine Learning field?
  • Does this differ within Cloud Computing?
  • How can you draft your application in order to maximise your patenting chances?

Mr Yannis Skulikaris

Director Operations | Sector Information & Communications Technology
EPO

GROUP ONE – Multijurisdictional and Global IP Challenges: Patenting Software- Related Inventions in the EPO: The Do’s and Dont’s

2:00 pm - 2:30 pm Patenting Software related business method inventions: Discussion and Practice in China
Ms Guan Yuying - Director of IP Institute Chinese Academy of Social Sciences
• Can software and business model be protected under Chinese Patent Law?
• There’s an appeal to stronger patent protection for software-related business method inventions from the Internet industry and E-commerce practioners.
• SIPO recently revised the Guidelines for Patent Examination confirming the possibility of patenting inventions related to business model.
• The outcome of patent lawsuits on software-related business method inventions reflects the difficulty and Uncertainty of protection because of the lack of criteria for patentability.
• Suggestions for providing a better mechanism for protecting softwarerelated business method inventions are now under discussion in China.


Ms Guan Yuying

Director of IP Institute
Chinese Academy of Social Sciences

• IP effectiveness : building up an IPshield for our 600 group companies,  idea generation programs, IP focus development as well as annually strategic IP- dialogue with all
leaders in our companies
• IP efficiency: having our businesses decide on their IP coverage, building a group wide IP community, managing trademarks strategically as IP and finding the right mix of external and internal service providers for IP generation

GROUP TWO – Developing commercial strategies and high value portfolios: Building up an Effective IP Shield for a Multinational Efficiently

1:30 pm - 2:00 pm GROUP TWO – Developing commercial strategies and high value portfolios: Building up an Effective IP Shield for a Multinational Efficiently
Dr Stephan Wolke - Head of Intellectual Property & Services | CEO Thyssenkrupp AG | Thyssenkrupp Intellectual Property
Carsten Krüger - IP Operations Project Manager Thyssenkrupp INTELLECTUAL Property GMBH
• IP effectiveness : building up an IPshield for our 600 group companies,  idea generation programs, IP focus development as well as annually strategic IP- dialogue with all leaders in our companies
• IP efficiency: having our businesses decide on their IP coverage, building a group wide IP community, managing trademarks strategically as IP and finding the right mix of external and internal service providers for IP generation
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Dr Stephan Wolke

Head of Intellectual Property & Services | CEO
Thyssenkrupp AG | Thyssenkrupp Intellectual Property

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Carsten Krüger

IP Operations Project Manager
Thyssenkrupp INTELLECTUAL Property GMBH

GROUP TWO – Developing commercial strategies and high value portfolios: Building up an Effective IP Shield for a Multinational Efficiently

2:00 pm - 2:30 pm GROUP TASK: IP Awareness: How to get IP into the Attention of Management
Dr Stephan Wolke - Head of Intellectual Property & Services | CEO Thyssenkrupp AG | Thyssenkrupp Intellectual Property
Carsten Krüger - IP Operations Project Manager Thyssenkrupp INTELLECTUAL Property GMBH
Dr Christian Pixberg - Chief Operating Officer Thyssenkrupp Intellectual Property GmbH
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Dr Stephan Wolke

Head of Intellectual Property & Services | CEO
Thyssenkrupp AG | Thyssenkrupp Intellectual Property

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Carsten Krüger

IP Operations Project Manager
Thyssenkrupp INTELLECTUAL Property GMBH

Dr Christian Pixberg

Chief Operating Officer
Thyssenkrupp Intellectual Property GmbH

Satish will tell you one thing you do  know and one thing you don’t: IP is not just about applications and filing. It can give you broader, actionable intelligence. Join us, and find out
exactly how!

GROUP THREE – Data Analysis, Insights and IP Intelligence: New Developments in IP Intelligence and Analysis

1:30 pm - 2:00 pm GROUP THREE – Data Analysis, Insights and IP Intelligence: New Developments in IP Intelligence and Analysis
Satish will tell you one thing you do  know and one thing you don’t: IP is not just about applications and filing. It can give you broader, actionable intelligence. Join us, and find out
exactly how!

GROUP THREE – Data Analysis, Insights and IP Intelligence: New Developments in IP Intelligence and Analysis

2:00 pm - 2:30 pm New Development in IP Intelligence and Analysis
Satish Tiwary - Head, IP Analytics Airbus
Satish will tell you one thing you do know and one thing you don’t: IP is not just about applications and filing. It is a Subset of the Wider Field of Competitive Intelligence.

Competitor intelligence is crucial, but isn’t there to misappropriate a competitor`s trade secrets or other proprietary information, but rather to gather in a systematic, legal manner a wide range of information that when collated and analyzed provides a fuller understanding of a competitor firm's structure, culture, behavior, capabilities and weaknesses. Beyond this is provides valuable answers for our own organisations, such as:

·Where in the market do we want to compete?
·Can we compete with new business lines? 
·Should we look to acquire another company to establish our market presence?

Join us for this thought provoking session and deep-dive in to the world of IP intelligence and analysis and find out exactly how new developments are impacting the current ecosystem and ultimately how you can use this to drive actionable intelligence and remain competitive as an organisation. 

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Satish Tiwary

Head, IP Analytics
Airbus

GROUP THREE – Data Analysis, Insights and IP Intelligence: New Developments in IP Intelligence and Analysis

1:30 pm - 2:00 pm Challenges for IP Intelligence in Industry 4.0
Andreas Iwerbäck - Director, IP Intelligence Husqvarna Group

With almost 20 years’ experience from patent related work at Ericsson, covering the whole value chain of patents; from filing and prosecution to litigation and any kinds of due diligence – Andreas is well placed to lead you through the emerging challenges the IP industry is facing. His recent move to Husqvarna Group has once again created a series of new challenges, some of which will form the basis for this presentation. Such topics include:

  • igitalisation open up new markets and new competitors
  • Licensing; who are the licensors and who are the licensees?
  • Next generation IP Intelligence
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Andreas Iwerbäck

Director, IP Intelligence
Husqvarna Group

Many IP managers face challenges in gaining the time & full attention of the top deciders of their companies. This group session aims, based on observations in large corporations, to generate a set of best practices that will allow you to bring the strategic importance of IP more centrally INTO the agenda of your management boards. The format consists of a short impulse presentation, followed by a mini workshop in which 3’ Sales pitches to a “Board” will be jointly developed by the participants. On Day 2, the results will be presented to a wider audience, with a Discussion of useful ideas & lessons learned. Note: participation in this session is limited to 30 persons.
Key words:
Executive, Attention, Strategic Positioning, IP Communication

GROUP FOUR – Workshop: The Impact of IP on the Wider Business: WORKSHOP: Bringing IP into your Board’s Focus

1:30 pm - 2:00 pm GROUP FOUR – Workshop: The Impact of IP on the Wider Business WORKSHOP: Bringing IP into your Board’s Focus
Mr Patrick Kim - Founder Bridge-builder.de
Many IP managers face challenges in gaining the time & full attention of the top deciders of their companies. This group session aims, based on observations in large corporations, to generate a set of best practices that will allow you to bring the strategic importance of IP more centrally into the agenda of your management boards. The format consists of a short impulse presentation, followed by a mini workshop in which 3’ sales pitches to a “Board” will be jointly developed by the participants. On Day 2, the results will be presented to  a wider audience, with a discussion of useful ideas & lessons learned. Note: participation in this session is limited to 30 persons.  
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Mr Patrick Kim

Founder
Bridge-builder.de

Interactive Discussion Group

GROUP ONE

2:30 pm - 3:30 pm MULTIJURISDICTIONAL AND GLOBAL IP CHALLENGES

GROUP TWO

2:30 pm - 3:30 pm DEVELOPING COMMERCIAL STRATEGIES AND HIGH VALUE PORTFOLIOS

GROUP THREE

2:30 pm - 3:30 pm DATA ANALYSIS, INSIGHTS AND IP INTELLIGENCE

GROUP FOUR

2:30 pm - 3:30 pm THE IMPACT OF IP ON THE WIDER BUSINESS

4:30 pm - 5:00 pm AFTERNOON BREAK & NETWORKING

4:00 pm - 4:30 pm PROTECTING AND REGULATING THE PRODUCTION, USE AND DISTRIBUTION OF STORAGE MEDIA IN THE PHILLIPPINES

Ansel Adriano - Chairman Optical Media Board
  • Overview of the Optical Media Board: Purpose, Coverage and Jurisdiction: A preface to the Optical Media Board, its mandate and policies
  • Optical Media Piracy in the Philippines: Then and Now Analysis of optical media piracy in the Philippines and Optical Media Board’s best practices, lessons learned and impact of its strong regulatory policies
  • Understanding how to engage with the private sector for support
  • Highlighting successful campaigns and integration with media, youth and the general public
  • Driving positive results within a limited budget
  • Combatting piracy and accomplishing remarkable results amidst limited budget

Ansel Adriano

Chairman
Optical Media Board

4:30 pm - 5:00 pm IP ENFORCEMENT/LITIGATION IN CHINA AND ASIA PACIFIC

Mr Jerry Xia - Chief IP Counsel, Asia-Pacific Honeywell International Inc
In this fireside conversation, Jerry Xia of Honeywell International Inc. will be interviewed to provide answers to the two key points
below. Delegates will also have the opportunity to put their own questions and share their own experiences with Jerry, with the view to
finding answers to their own experienced-based challenges.
• An assessment of fundamental legal, political and cultural challenges for IP enforcement/litigation within these regions
• How to surmount these challenges and successfully enforce your rights or defend your position across these key geographies

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Mr Jerry Xia

Chief IP Counsel, Asia-Pacific
Honeywell International Inc

5:00 pm - 5:15 pm CHAIR’S CLOSING THOUGHTS AND END OF DAY ONE

8:00 am - 8:30 am NETWORKING DRINKS & GALA RECEPTION


SIT BACK, RELAX AND NETWORK WITH YOUR PEERS TO REFLECT ON THE DAY’S LEARNING