12 - 14 October, 2020
| Hilton Syon Park, London
Conference Day One
PLENARY
8:55 am - 9:00 am
CHAIRPERSONS WELCOME
Danielle Lewensohn -
Director of IPR Management,
RaySearch Laboratories
9:00 am - 9:30 am
KEYNOTE: Brand Protection Strategies For The Digital Age
Lauren A. Dienes-Middlen -
SVP, Assistant General Counsel - Intellectual Property,
WWE
With the rise of technologies heating up, the ability to effectively protect IP and brands remains difficult. How can we utilise blockchain technology and AI assist to in brand protection strategies? Convergence of technologies like IoT for tracking and how this can assist in anti-counterfeiting?
9:30 am - 10:00 am
Strategising Approaches To IP Licensing
Johanna Wright -
Senior Patent Attorney,
Volvo Cars
- How key is licensing your IP as a means of ensuring continued commercial viability of a portfolio?
- What are the challenges when looking to license a patent globally?
- How can you prepare your IP portfolio, prior to the licensing stage, to ensure you are prepared to handle the international challenge?
10:00 am - 10:30 am
Future proofing your brand in 2020
- Which online channels are set to become the biggest threat to your brand in 2020 in terms of brand abuse?
- How are counterfeiters' techniques evolving to target your consumers and your brand in the future?
- Which emerging technology is set to play a key role in strengthening your business' IP strategy?
Sponsored by: Red Points
10:30 am - 11:00 am
MORNING BREAK & NETWORKING
PLENARY
11:00 am - 11:30 am
The Intersection of IP and Artificial Intelligence
Francesco Macchetta -
IP Strategic Advisor,
Bracco
Marco Aleman - Director, Patent Law Division, WIPO
- The relationship between AI and intellectual property has grown increasingly complex
- How can AI be used to assist in the development of IP? And in what way has this changed our approach?
- What impact would AI have on the inventive step and non obvious criteria? What is the likely effect on patent prosecution?
11:30 am - 12:00 pm
Open Innovation and IP
Masato Endo -
Project Manager, IP Strategic Division,
Toyota Car Corporation
What is Open Source Software (OSS) and what are its uses?
What strategies must be taken into account with OSS, and how does this affect the wider business?
How can you minimise the patent risks associated?
12:00 pm - 12:30 pm
Early Certainty at the EPO and Board of Appeal Rule Changes – are we more certain
Leythem Wall -
Partner,
HGF ltd.
Statistical analysis of the EPO early certainty schemes
Overview and strategies in light of upcoming EPO Board of Appeal rule changes
Controlling the pace for patentees, and freedom to operate for third parties
Sponsored by: HGF Ltd
12:30 pm - 2:00 pm
NETWORKING LUNCH
2:00 pm - 2:30 pm
Man-Machine Interfaces: Reducing Your Cognitive Burden When Patenting UI at the EPO
Sponsored by: Withers and Rogers
2:30 pm - 3:15 pm
PANEL DISCUSSION: Promoting Innovative Technology Transfer
Patrick McCutcheon -
Senior Policy Advisor, IP,
European Comission
Bart Lindekens - Director, Intellectual Property, Innoenergy
Ief Daems - Legal Director, Cisco Systems
- Given the value potential that IP holds to any business ensuring adequate protection is essential, how important is continuous innovation?
- With such intricate innovation systems, how do you ensure open innovation is not stifled?
- What is the possible role of authorities in fostering development and promotion of methods to help secure valuation methods?
3:15 pm - 4:00 pm
Interactive Roundtable Discussions
Attendees will separate into small groups and over the course of the hour have the opportunity to work through two of the below topics with 30 minutes one each table. Each table will have a facilitator who will guide the discussion and feedback key takeaways to the rest of the room
Table 1: IP - Portfolio Lifecycle Management
Table 2: Patent - Patent Prosecution within maturing markets
Table 3: Brand Protection - Optimising a Global Brand Protection Strategy
Table 4: Licensing - New Licensing Opportunities through Digitilisation
Table 5: Trademarks- Build an insurance landscape with TM’s
4:00 pm - 4:30 pm
AFTERNOON BREAK & NETWORKING
4:30 pm - 5:00 pm
Big data and technology transfer: Eni's case study
Laura Zanibelli -
IP Valorization Manager,
Eni S.P.A.
5:00 pm - 5:30 pm
Utilising Trade Secrets to Safeguard Your IP and Brand
Sean Alexander -
Senior Director,
Elanco
- How much protection Trade Secrets offer to innovations and assets?
- What are the benefits to implementing trade secret protection, and how can this aid your patent portfolio?
- Does this protection outweigh the potential for patent monopoly?
5:30 pm - 6:00 pm
Anti-Counterfeiting Measures in a Contentious World
Anais Eiden -
Group Legal Head - IP & Innovation,
Vallourec
- How much does counterfeiting remain a key challenge to businesses in today’s world?
- What are the new and innovative means business have sought to protect themselves and their IP’s?
- How can you best protect your IP through effective anti-counterfeiting strategies?
